The Challenges of Being an Online Influencers – Believe it or not, it’s quite challenging when you’re constantly having to prove yourself. As much as I use this platform as a positive space and love creating pretty content (or at least I think so), there are some downsides to being an online influencer. I shared What It’s Like Being A Full Time Blogger here including the pros and cons, but was inspired to go in depth of the challenging side, because as always I like to keep it 100 with you all. This post is in no way of me being a brat or trying to complain. The purpose of this blogpost was to share that it isn’t always peachy. It may seem like we have our sh*t together (again speaking for myself), but in reality, we have our struggles, too. Of course, we’re only going to share positive content and keep the bad and ugly out of our feeds, because who likes to share negative things, right?
The Challenges of Being an Online Influencers:
- CONSTANTLY HAVING TO PROVE YOURSELF TO OTHERS – As mentioned above, it’s quite a battle. You have to constantly convince brands why you are worthy and just as good as other influencers. I’m constantly seeing other influencers that are always featured on big accounts that I, too will tag, for example LiketoKnow.it or OOTD Magazine – who apparently only feature and repost the same type of influencers. I won’t go into detail on this one, but you guys know what I’m talking about. If not, check their instagram.
- ALWAYS BEING JUDGED AND COMPARED TO OTHER INFLUENCERS – It’s unfortunate, very frustrating and discouraging at times. Because I really love what I do, that’s what keeps me motivated and makes me push myself even more. It’s pretty normal to have your moments and feel some type of way, but I’ve learned to keep going and to not let that stop me from reaching my goals.
- BUYING FOLLOWERS – I see many influencers doing this and trying to get ahead. It’s unfortunate that we as influencers have to worry about the number of followers we have, because most brands only see quantity vs. quality. The number of followers determine how much you deserve to be paid.
- PEOPLE TAKE ADVANTAGE OF YOU – This includes brands, family and friends. Even people that you don’t speak to on a regular basis. I don’t mind helping others out in terms of giving advice, but don’t mistake my kindness for weakness, and try to get me to tell you everything I’ve done to get where I am today. I think it’s fair to give some insights, but also for others to figure it out on their own. I didn’t have anyone holding my hand or tell me how to start my blog or where to even begin. This was all trial and errors and figuring it all out on my own. I’m still trying to figure things out, and learning new things every day. Be careful who you trust or try to help out because sometimes those same people will take advantage and peace out when they get what they wanted from you. It’s happened many times to me. I’ve learned that the same people I helped out would never return the favor. Be careful who you share your contacts with. Trust me, I’ve learned that you should keep that information to yourself, because from my experience, the same influencers who I gave information to, have never helped me out.
- GETTING PAID ON TIME – OMG!!! When I say the struggle is real on this one, I mean the struggle is real. It’s so frustrating and stressful when you’ve completed your end of the collaboration, and the brand doesn’t pay on time. It’s even more frustrating when their terms are net30 or net60, and if it’s through a PR or agency they don’t follow up with the brand. The worst is when the brand goes MIA or leave the company and you cannot get ahold of anyone. It’s not like I can call my phone bill or mortgage and say, “Hey sorry I’m late on payment. Can you give me 60 days? I’m waiting for a company to pay me. “
- NOT BEING TAKEN SERIOUSLY – This ties back to the first and second. Brands often want to gift you and they feel that it is ok to give so many requirements and guidelines for posting gifted items. They expect so much, yet they refuse to pay. I’ve learned to only accept gifting from brands I absolutely love and wear in real life. Of course I only feature brands that fit my style and that I love, however; I will take gifted product from brands that don’t have a budget and make sure they understand that if I like the product, I will feature on my own time and terms. At the end of the day, as much as it is nice to receive free stuff, free product is not paying my bills. It’s ok to politely decline, especially when you are providing a service for the brand, and they need to respect and understand that.
I hope this information has become helpful for some of you who are influencers or feel stuck. It’s normal and no matter what, just keep doing you and stay true to yourself. Somethings gotta give. 🙂
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