My Thoughts on Loop Giveaways and Like / Comment Pods
I miss the days when Instagram was easy, stress-free, and not having to worry about how to go around the “new algorithm changes” (literally rolling my eyes as I type this). Remember when you could get 600 likes with less than 10k followers? Or when your feed wasn’t controlled by Instagram’s new formula? Nowadays, you can have 100k followers with only 600 likes, if that (smh).
With the new changes, one must find ways to stay relevant in the blogger world. In other words desperate times calls for desperate measures… I’m talking about Loop Giveaways that have been all over your feed (guilty), and Like/Comment Pods (keep scrolling to read).
photos: Leslie Rodriguez
As much as it’s annoying to see nothing but loop giveaways on my Instagram feed, I think it is appropriate to do one or two, not three in a day or in a week. Spread them to throughout the months. I made the mistake of doing two within two weeks only because I didn’t realize how close the giveaways were going to be (my bad). I won’t be doing that again.
Although a lot of people have their own thoughts and opinions about loop giveaways and are not fans of them, I am here to say that I see both sides. Some may think it’s like buying followers, but I have to disagree because someone actually ends up winning an amazing gift, while buying followers will only get you fake/ghost followers. These loop giveaways have their pros and cons.
Pros: Influencers who participate in these giveaways have a chance to gain more exposure from a wider audience, which means more followers. This is a pro, especially on a brand’s perspective since, unfortunately a lot of brands care more about quantity versus quality.
Cons: After the giveaway is over, you lose followers (not all but most), which is pretty standard and expected.
It really depends on how you look at it. The way I see them is that it definitely helps your blog/Instagram get recognition. The new followers might not have even known about your blog or Instagram, which can help in your advantage if they like your feed and stick around. OR, perhaps these accounts who are entering these giveaways are just in it for the free stuff (also pretty normal), and are only following for a chance to win, period. It’s really difficult to gage these loop giveaways, but I suggest every influencer who is trying to build their account to try a giveaway to see how they like it. If it didn’t matter about the number of followers you have on Instagram, then none of the above would be relevant. Unfortunately, as a full time blogger (I’ll speak for myself) we have to make sure our numbers keep growing and our engagement is high, which leads me to Like/Comment Pods…
Would I do another loop giveaway? Yeah, maybe. Maybe not. I don’t think the loop giveaways helped my account at all. If anything I gained a ridiculous amount of followers during the last loop giveaway I participated in, and am still losing followers (most likely followers who were just looking to win something and not necessarily like my account) now – but I can’t stress about it. I know why I’m losing, and it’s because of the other accounts who participated in this same loop giveaway. If I learned anything about these giveaways, it’s that you need to make sure that the other accounts are similar to yours or relevant. You can’t have an account who is promoting cleaning supplies be in the same giveaway as someone who focuses on fashion, beauty, etc… Also, a lot of these accounts that were a part of the same loop giveaway as I was were international, which means the majority of their followers only spoke Spanish or a different language, and since I speak mainly English, of course they would not stick around. It didn’t make sense. I understand that 100%. Again, my bad. I’m definitely going to try to host more giveaways on my own and see how that works out. Not only for exposure but for my followers because I luv ya. 😉
LIKE / COMMENT PODS
For those of you who are not familiar with these pods, they are DM groups through Instagram or through the Telegram app (I’m sure there are others) with different bloggers who share their Instagram posts for the group to like and or comment on each other’s posts. It’s another way to support one another. I briefly mentioned my thoughts about it on my 5 Instagram Pet Peeves blog post. Very similar to my thoughts on loop giveaways – I’m not against them. My only issue is when other bloggers do not catch up, meaning like or comment on your posts. The way it works is that you must be caught up with whoever is involved in the group by liking and or commenting before sharing your posts with the group. Some follow rules, while most do not… this is based off my experience by the way. I had to leave a few groups because I felt like I was abiding by the rules while others were using lame excuses like “sorry no wifi, will catch up later” yet still share their post. This topic is silly, really. And I’m sure more for those who are reading this who are not bloggers, but this is the blogging world we live in.
Anywho, these are my thoughts on loop giveaways and like/comment pods based off my experience. I would love to hear your thoughts and comments.
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