photos: Raul Romo
Instagram Content – To Post Or Not To Post? That is The Question.
I wanted to talk about a slightly different topic than normal on here – about the thought process behind scheduling my Instagram posts and my entire Instagram feed itself…
“Is it a GOOD photo or is it mediocre?” “Does it look good on my feed?” “Should I start posting only outfit photos and not coffee drinks or pretty flatlays because my outfits get higher engagement?” “Should I completely change my entire feed and try something new?” “Should I share things other than fashion?” “Should I play it safe and only post content that I already know will do well?” ” or should I change it up and not care?” “What direction should I take?” Asking for a friend.
This is how I’ve been feeling lately. I have been in one of those moods where I feel stuck in a rut, confused, lost. Getting out of this weird “funk” is sometimes difficult. Or maybe I’m just having a moment. It happens. I feel like other bloggers know what I’m talking about. I’ve noticed that whenever I post a photo other than outfits, it doesn’t get the reaction I would’ve hoped for. Engagement is super low. While I love my feed to have a variety and not just outfit after another, seems like my followers are not into it. They only like my outfit photos. So what do I do? Should I only post what my followers like instead of what I like?
Don’t get me wrong. I do post what I like and I stay true to myself, but sometimes I look at my feed and think “(Yawning) Ugh, I could’ve done better”. “Boring”. And I don’t like feeling this way.
While you’ll see more of my personality and personal side on my Instagram stories and Snapchat, I do keep my Instagram account strictly blog-related content. I have to. It’s my business, however; you will see my fun-witty-sarcastic side (read IG captions), and share content that is still relevant but not just an OOTD after another OOTD… make sense? That’s what my personal account is for – to show content that isn’t blog-related.
The way I see my Instagram account is if it looks boring to me, then I need to make some changes. I like content that shows some type of breakage, that splits content from repeating similar content in a row, such as beauty or details shots or anything inspiring. I like consistency but not repetitive if that makes any sense.
So while I still try to figure out the plans for my Instagram feed and the direction I plan to take, I do hope that you stick around because I do plan to sprinkle in some new not-your-usual content on my Instagram.
If you have any suggestions or thoughts on this post, feel free to leave me a comment. I love reading them. 🙂
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